About Us
Est. May 2024 | South Africa
Couch Potato Run Club is a community-driven running organisation focused on making running accessible, inclusive, and sustainable for beginners. We specialise in structured entry-level programmes that support individuals in building confidence, consistency, and long-term engagement with movement - without pressure around pace or performance. Our approach prioritises participation, wellbeing, and belonging, recognising that progress looks different for every individual.
By lowering the barriers to entry and creating supportive, coached environments, Couch Potato Run Club is helping reshape running culture into one that values courage, commitment, and community over competition.
What we Do
Couch Potato Run Club delivers structured, beginner-focused running programmes designed to make movement accessible, sustainable, and engaging. Through professionally coached group sessions, clear programme frameworks, and a strong community-led approach, we support individuals in building consistent movement habits and long-term confidence. Our focus is on creating inclusive, well-supported environments where participation, progression, and retention are prioritised over pace or performance.
Deliver Structured Beginner Running Programmes
We design and deliver professionally structured Couch to 5K programmes that support complete beginners in adopting running safely and sustainably. Our programmes prioritise participation, consistency, and long-term engagement over performance outcomes.
Provide Professionally Coached Group Sessions
All sessions are led by trained, values-aligned coaches who offer real-time guidance, adaptation, and encouragement. This ensures a high-quality, supportive experience that meets participants where they are while maintaining programme integrity across locations.
Build and Nurture Inclusive Running Communities
We create welcoming, non-intimidating environments where individuals feel a strong sense of belonging. Our community-first approach increases retention, accountability, and participant confidence, fostering meaningful social connection through movement.
Support Habit Formation Through Gentle Accountability
We focus on consistency rather than motivation by embedding structure, routine, and supportive accountability into every programme. This approach helps participants build sustainable movement habits that extend beyond the programme itself.
Apply a Beginner-First Coaching Framework
Our coaching methodology is designed specifically for entry-level runners. We remove barriers such as pace pressure and comparison, allowing participants to progress safely while maintaining confidence and enjoyment throughout their journey.
Drive Confidence-Based Progress and Measurable Impact
We measure success through confidence, participation, and progression - whether that’s completing continuous running segments or finishing a first 5K. This focus allows us to demonstrate meaningful impact beyond traditional performance metrics.
Our Values
Couch Potato Run Club is built on how we show up for people. Our values guide every programme we run, every coach we train, and every community we build. They shape the culture we protect and the experience we create, ensuring that running remains accessible, supportive, and human - no matter where in the world you join us.
01
Inclusivity
Everyone deserves a starting line. Running isn’t reserved for a certain body type, pace, age, or level of fitness. Couch Potato Run Club exists for beginners, returners, and anyone who’s ever felt like they didn’t belong in running spaces. We meet people where they are and make sure everyone feels seen, supported, and welcome from day one.
02
Community
We move together - nobody gets left behind. Our community is built on encouragement, shared effort, and genuine connection. We celebrate each other’s wins, support each other through setbacks, and move at the pace of the group - not the fastest runner. Because running is better when it’s shared.
Integrity
03
We do the right thing, even when nobody’s watching. Trust matters. We lead with honesty, transparency, and care - in how we coach, how we communicate, and how we show up for our members. No shortcuts, no false promises, and no pressure to be anything other than where you are right now.
Growth
04
Personally, professionally, and athletically. Growth isn’t just about running faster or further - it’s about confidence, resilience, and believing in yourself. We encourage progress in all areas of life, supporting members, coaches, and the wider CPRC community to grow, learn, and evolve - both in running & everyday life.
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Brands We've Worked With
Couch Potato Run Club has partnered with and collaborated alongside brands that share our commitment to accessibility, community, and meaningful participation in movement. From local businesses to established names in the running and wellness space, our partnerships are rooted in alignment - supporting beginners, encouraging consistency, and helping more people feel confident taking their first steps into running. We value long-term relationships that prioritise real impact over surface-level visibility.
Where to Find Us
Couch Potato Run Club operates across multiple countries through locally run chapters that deliver our programmes on the ground. Each location reflects the same global values, coaching standards, and community-first approach, while offering locally relevant schedules and experiences.
We are currently active in South Africa and the United Kingdom.
Our global network continues to grow, with new locations launching as we partner with aligned coaches, organisations, and communities worldwide.
Partner with Us
Couch Potato Run Club works with brands and organisations that share our commitment to accessible, inclusive movement. Through thoughtfully integrated partnerships, we help brands connect with a highly engaged beginner community in ways that create genuine value and real impact. From community activations to long-term brand alignment, our partnerships are built on trust, authenticity, and shared purpose.
Interested in partnering with us?