Couch Potato Run Club partners with brands and organisations that believe movement should be accessible, inclusive, and sustainable. Our partnerships are rooted in shared values and a commitment to creating positive experiences for beginners and everyday people - not just the already active.
We work collaboratively with partners to deliver initiatives that prioritise participation, wellbeing, and long-term engagement with movement. Whether through community programmes, workplace wellbeing initiatives, or brand collaborations, our focus is always on creating genuine value for people first.
Download our Partnership Deck
Why Partner with us?
Unlike traditional running clubs or fitness initiatives, CPRC is built specifically for beginners. Our programmes remove common barriers to entry by eliminating pace pressure, normalising walk breaks, and focusing on confidence and consistency rather than performance.
This approach results in higher participation, stronger retention, and more meaningful engagement - making CPRC a powerful partner for organisations looking to support wellbeing in an inclusive and sustainable way.
Access to a Highly Engaged Beginner Community
Our community is made up of people at the very start of their running journey - a group often overlooked by traditional fitness marketing. CPRC offers meaningful access to a demographic that values trust, authenticity, and support.
Inclusive, Values-Led Positioning
Every partnership is delivered within environments that are welcoming, non-intimidating, and grounded in integrity. We are intentional about who we work with and how partnerships are represented within our community.
Real Impact, Not Just Visibility
We prioritise participation, consistency, and wellbeing over surface-level metrics. Our partnerships are designed to create outcomes that matter - for people, communities, and organisations.
Scalable Global Network
With chapters operating across multiple countries and a growing global footprint, CPRC offers partners the opportunity to scale impact while maintaining local relevance.
Who we Partner with
We partner with organisations and brands that believe movement should be accessible, inclusive, and genuinely impactful. Our partnerships are built on shared values and long-term alignment, not one-off exposure.
We work best with:
Brands committed to accessibility and inclusion
Organisations that want to lower barriers to movement and create welcoming spaces for beginners and everyday people.
Companies prioritising employee wellbeing
Businesses investing in sustainable, people-first wellbeing initiatives rather than short-term fitness challenges.
Health, wellness, and lifestyle brands
Partners aligned with physical and mental wellbeing, habit formation, and long-term engagement with movement.
Community-focused organisations
Groups and institutions that value grassroots impact, local connection, and meaningful participation.
Purpose-driven brands and ESG-aligned partners
Companies looking to support initiatives that promote participation, wellbeing, and community impact.
Long-term collaborators, not one-off sponsors
Partners interested in building authentic, values-aligned relationships that add real value to our community.
If your organisation values accessibility, authenticity, and real-world impact, there’s likely an opportunity to work together.
Partnership Opportunities
We offer flexible partnership opportunities that can be tailored to suit different goals, audiences, and scales.
These include:
Programme Partnerships
Partner with CPRC to support our beginner-focused running programmes at a national or local level. Programme partners align with our Couch to 5K and community initiatives, helping expand access to inclusive movement while engaging directly with participants throughout their journey.
Ideal for: Sportswear, footwear, wellness, nutrition, and health-focused brands.
Community & Event Partnerships
Collaborate with CPRC on community activations, pop-up runs, workshops, or milestone events. These partnerships focus on real, on-the-ground engagement and authentic connection with our beginner community.
Ideal for: Local businesses, venues, cafés, fitness spaces, and community-driven brands.
Corporate Wellbeing Partnerships
Work with CPRC to deliver private, beginner-friendly running programmes for employees as part of corporate wellbeing initiatives. These partnerships prioritise participation, inclusion, and sustainable habit-building in the workplace.
Ideal for: Corporates, HR teams, wellness providers, and ESG-focused organisations.
Product Testing & Education Partnerships
Partner with CPRC to introduce products or services to a beginner audience through education, sampling, or trial experiences - ensuring products add genuine value to participants’ running journeys.
Ideal for: Footwear, apparel, hydration, recovery, and wellness brands.
Long-Term Brand Alignment Partnerships
Build a deeper, long-term relationship with CPRC through multi-touchpoint collaborations across programmes, content, community initiatives, and global expansion. These partnerships are values-aligned and focused on meaningful impact rather than short-term exposure.
Ideal for: Brands seeking authentic grassroots engagement and long-term community impact.
Our Approach to Partnerships
We take a collaborative, thoughtful approach to every partnership.
This means:
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Ensuring strong values alignment before moving forward
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Designing partnerships that add genuine value to our community
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Protecting the trust and experience of our members
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Focusing on long-term impact rather than one-off activations
We don’t believe in forced integrations or partnerships that feel transactional. The best collaborations are those where everyone benefits - especially the people at the centre of the experience.
Where We Operate
Couch Potato Run Club currently operates through local chapters in:
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South Africa
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United Kingdom
Our global network continues to grow, and we’re always open to exploring partnerships in new regions with aligned organisations
Let’s Build Something Meaningful
If you’re interested in partnering with Couch Potato Run Club - whether as a brand, employer, or organisation - we’d love to explore how we can work together.
Get in touch to start a conversation about partnerships that prioritise people, participation, and long-term impact.